Joanne Hawkins

As an experienced writer, editor, copywriter and lifestyle content specialist, I know how to tell stories that people want to read. From writing for outlets such as Inside Out, Home Beautiful, GQ Australia, Marie Claire Australia, Realestate.com.au and Vanity Fair to brands like Qantas, Subaru, Myer, PGH Bricks & Pavers, Bupa and Carlisle Homes, I write words that work.

Whether it's via an article, blog, case study, press release, brochure or web copy, let me tell your story. 


Force of Nature

Trudy Rice always wanted to make art her career. At high school, she adored her art lessons and dreamt of opening a gallery. But then disaster struck. “At the end of year nine, I broke my arm horse riding and had to take weeks off school,” remembers Geelong-born Trudy. “Unfortunately, that meant I missed the designated day to pick up my coursework for the year and my teacher threw it out. I was completely floored it had ended up in the bin so decided to pursue other creative pursuits.”

Now You See It

There was a moment in the summer of 2016 when Ewan McEoin looked at the neon pink structure that had taken up temporary residence in the NGV’s backyard, aka the Grollo Equiset Garden, and realised it had struck a chord with all ages. “It was absolutely slammed with so many kids, which was fantastic to see,” remembers McEoin, the NGV’s senior curator, Contemporary Design and Architecture. “People made an effort to come to the gallery just to see that project.”

Dramatic reno blasts ‘70s Kew pad out of the past

WITH seven bedrooms, four bathrooms and a pool, this two-storey double-brick house in Kew was certainly a dream home for the professional couple who bought it in 2011. But as much as they loved the space, they weren’t blind to the shortcomings of their solidly built 1970s “mansion”. On a steep block, the house had a pool that was isolated and an elevated backyard only accessed via a long corridor on the first floor that ran past the bedrooms.

Colour crush: choose hues for an easy but transformative makeover

WATCH an episode of The Block and there’s one thing the competitors are guaranteed to moan about (apart from each other) and that’s painting. But paint is actually one of the most effective and economical ways of transforming your home. “It is the maximum amount of impact you can get for the minimum amount of expense or effort,” said Haymes Paint colour and concept manager Wendy Rennie.

Why you should go down the flatpack route for your new kitchen

TALK to any real estate agent and they’ll tell you that kitchens sell homes. Perhaps that’s why, alongside the bathroom, the kitchen is the most popular room to renovate. But with new kitchens proving costly, many people are looking for budget-friendly options. With a flatpack kitchen costing as little as $4000, depending on material, appliance choice and installation method, it’s easy to see why they are an increasingly savvy choice.

Turn over a new leaf by getting in some indoor plants

Houseplants, you might say, are having their moment in the sun. Check out Instagram or interiors magazines and you’ll see Monsteras, aloe veras and fiddle-leaf figs everywhere. Plant expert Maria Colletti, a New York plant workshop teacher, said houseplants were a beautiful addition to your decor but also had an important function. “Plants make us happy. When we look at greenery and something that is alive, it gives us a good feeling,” said the author of Living Decor, a book about using indoor plants in creative ways.

How this bach and her beau have decked out their home

It’s a special time when you decide to move in with a partner. But while you both might bring a sense of excitement to the new digs, be prepared for the fact you might also both bring disparate furniture! You might even relate to the scene in ‘80s movie When Harry Met Sally when Carrie Fisher moves in with new boyfriend Bruno Kirby, whose furniture includes a wagon-wheel coffee table not to Fisher’s liking.
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